1. Uzinzo luhamba ukusuka kwingcamango ukuya kwinyani: Umxholo olula nosetyenziswa kakhulu uba ziimpawu eziqhelekileyo
Ukhuseleko lokusingqongileyo aluselulo nje icebo lokuthengisa; lube sisiseko samandla okuvelisa izinto ezintsha kushishino. Ngokutsho kophando lwamva nje lwemarike, imakethi yehlabathiukupakishwa kwezithambiso okulungele indaloIxabiso layo lifikelela kwi-5.78 yeebhiliyoni zeerandi zaseMelika ngo-2026 kwaye kulindeleke ukuba iqhubeke nokukhula ngesantya sonyaka esidibeneyo se-9.1%.
Iikhaphu eziphezulu zibeka umkhwa: KuFebruwari osandul’ ukuphela, uphawu lwaseFransi iChanel lubonise umzekelo omhle woyilo lwendalo.ibhotile yeziqholo, eyathabatha iminyaka emithathu ukuyiphuhlisa, yatshintsha ngempumelelo isigqubuthelo sebhotile kunye neendawo zesinyithi ezisecaleni ngezinto zealuminiyam. Oku akunciphisi nje kuphela ubunzima bezinto zesinyithi kodwa kwanciphisa nobunzima obupheleleyo bebhotile yevumba elimnandi ye-100ml ngama-20%. Olu yilo luqinisekisile ukuba ngaphezulu kwe-95% yephakheji yokugqibela inokuphinda isetyenziswe, kwaye iphumelele iMbasa yoBuchule kwiVeki yokuPakisha yaseParis.
Imiphumo kuBaboneleli: Eli tyala libonisa ukuba abavelisi beempawu bafuna izisombululo zokupakisha ezinganeli nje ukuthandeka ngobuhle kodwa nezikwaziyo ukunciphisa umbane wekhabhoni ngokukhanyisa kunye noyilo lwezinto ezisetyenziswa kunye.ibhotile yeoyile ebalulekileyoiibhotile ze-aromatherapy,iglasi emnyama (efana ne-amber okanye i-cobalt blue)Ihlala ilukhetho olukhethwayo yimarike ngenxa yeempawu zayo ezintle zokuthintela ukukhanya kunye nokusetyenziswa kwezinto ezinokuphinda zisetyenziswe.
2. Isiphumo se-K-Beauty: Isantya soBuchule kunye noKuphakama koPhakheji "lweSensory + Clinical"
Izithambiso zaseKorea zitshintsha ngokupheleleyo umjikelo wophuhliso lwemveliso kwiimarike zase-US nakwiihlabathi. Ngo-2024, ukungeniswa kwezithambiso e-US ezivela eKorea kunyuke ngaphezulu kwama-50%, nto leyo eyenza iKorea ibe yeyona nkampani inkulu yokungenisa izithambiso e-US okokuqala. Le ndlela ibeke iimfuno ezintsha ekupakisheni: amaxesha okuqalisa ngokukhawuleza kunye noyilo olwahlukileyo ngakumbi.
"Imodeli yaseKorea" yoyilo lokupakisha:
Iimpawu zaseKorea ziqalisa iimveliso ezintsha rhoqo ngekota, endaweni yomjikelo weenyanga ezili-18. Oku kukhokelele kwiimpawu ukuba zithembele ngakumbi kwiimolds ezikhethekileyo zezinto ezikhoyo ukuze zenze izinto ezintsha – ukufezekisa umahluko wemveliso ngokukhawuleza ngemibala, ukugqitywa (njengeziphumo ze-matte), kunye nokuhombisa okwenziwe ngokwezifiso, ngaphandle kokufumana iindleko eziphezulu zokwenza imold.
I-Trend Overlay:
Amava okuva: Umbala othambileyo wokuchukumisa entloko, iintsimbi zokupholisa, kunye ne-ergonomic massager zingena kancinci kancinci kwiindawo zokhathalelo lolusu, iioyile ezibalulekileyo, kunye neziqholo.
Ubuhle beKlinikhi: Ngenxa yokuthandwa kwezithako zobuchwepheshe obuphezulu ezifana ne-PDRN kunye nee-exosomes, uyilo lokupakisha luye lwathambekela ekubeni luncinci kwaye lube nemvakalelo yamayeza. Iglasi eqandisiweyo kunye needroppers ezichanekileyo zinokudlulisela umyalezo wezithako ezicocekileyo nezisebenzayo, ezihambelana ngokuchanekileyo neemfuno zeebhotile zeoyile ezibalulekileyo kunye neeserum.
3. Idatha yeMarike: Icandelo lebhotile yeglasi lifikelele ekukhuleni okuzinzileyo
Nangona kukho ukungaqiniseki kuqoqosho lwehlabathi, ukupakishwa kweglasi kuye kwaqhubeka nokukhula ngenxa yokungangeni kwayo kwiikhemikhali kunye nokwakheka kwayo okuphezulu.
Ibhotile yeglasi yeZithambiso kunye nePerfumeImarike: Kuqikelelwa ukuba iza kukhula ukusuka kwi-$4.01 yeebhiliyoni ngo-2025 ukuya kwi-$5.35 yeebhiliyoni ngo-2031, kunye nezinga lokukhula lonyaka elihlanganisiweyo le-4.92%. Icandelo lokhathalelo lolusu (iimveliso zokhathalelo lolusu) liphethe indawo ephambili, kwaye ngaphakathi kudidi lokhathalelo lolusu, imfuno yezinto ezizinzileyo neziphinda zisetyenziswe ibaluleke kakhulu.
Imakethi yeebhotile zeoyile ezibalulekileyo: Eli licandelo elinobunkunkqele obuphezulu. Ubungakanani bemakethi buza kufikelela kwi-1.2 yeebhiliyoni zeedola zaseMelika ngo-2024 kwaye kulindeleke ukuba buphindwe kabini ukuya kwi-2.5 yeebhiliyoni zeedola zaseMelika ngo-2033, kunye nezinga lokukhula lonyaka elidibeneyo le-8.5%. Olu kukhula lubangelwa yimfuno enamandla kwi-aromatherapy, unyango lwendalo, kunye namacandelo okhathalelo lomntu.
Ingcaciso ebalulekileyo yedatha: Ngowama-2035, imakethi yehlabathi yeekhonteyina zeoyile ezibalulekileyo kulindeleke ukuba ifikelele kwi-$26.3 yeebhiliyoni. Ulawulo lweekhonteyina zeglasi kweli candelo alunakushukunyiswa, njengoko iioyile ezibalulekileyo zisabela kakhulu kwiplastiki kwaye zifuna iglasi emnyama ukuthintela ukubola.
Isishwankathelo kunye neMbono
Kubathengi nakwiimpawu, icebo lokupakisha lika-2026 kufuneka libe nolungelelwano phakathi kobuhle, isantya kunye noxanduva.
Gxila ekusetyenzisweni kwakhona kwezinto: Nokuba kusetyenziswa iglasi ephinda isetyenziswe emva komthengi (i-PCR) okanye izinto zesinyithi ezinokususwa (ezifana nezo zikwimeko zeChanel), uyilo olulula lokuphinda isetyenziswe luyimfuneko ukuze kulandelwe imiqathango yexesha elizayo kunye nomfanekiso wophawu.
Yamkela ukuguquguquka kunye nokuguquguquka: Ngokusebenzisa imodeli ye-K-Beauty ekhawulezayo, ukukhetha ababoneleli abanokubonelela ngeendidi ezahlukeneyo zeenkuni zempahla kunye nokuxhasa ukwenziwa ngokwezifiso kweqela elincinci (ngobuninzi be-odolo yeziqwenga ze-5K-10K) kuya kunceda uphawu luvavanye ngokukhawuleza iimpendulo zemarike.
Gxila kakhulu kwiindidi ezikhethekileyo: Ukuthandwa okuqhubekayo kweeoyile ezibalulekileyo kunye neeserum ezixineneyo kubonisa ukuba imfuno yeebhotile zedropper ezikumgangatho ophezulu, iibhotile ezimile okwebhola, kunye neebhotile ezikhusela ukukhanya ziya kuhlala zidlula umndilili weshishini.
Njengomthengisi ogxile kwizisombululo zokupakisha iglasi, sijonga ngokusondeleyo ezi ndlela kwaye sizimisele ukudibanisa iingcamango zoyilo oluphambili ezivela kwiimpawu eziphambili zamazwe ngamazwe kunye neendlela zokwenza ezigqwesileyo ukuze sikunike iimveliso ezihambelana neendlela zangoku nezikhuphisana kakhulu.
Ixesha lokuthumela: Matshi-09-2026
